If you have been asked to take part in one of our surveys and would like to understand more about what market research, please read below.
What is market research?
Many organizations such as retailers, product brands or advertisers benefit from better understanding their customers’ wants and needs. They do this by asking customers or potential customers questions through surveys or in focus groups – this is market research. The purpose of the research could be to understand how people feel about a company or brand, to develop a new product or test an existing one, or to test advertising effectiveness.
Are my identity and answers anonymous?
Yes. Market research organizations like thinkbank are required to respect respondent privacy. thinkbank never shares the personal data details of anyone taking part in our research and every answer is anonymous. It is our duty to ensure everyone is comfortable taking part in our research. We just want honest answers as this is the best way to improve your experience as a consumer.
thinkbank is a corporate member of Esomar and so operates at international standards which includes a duty to those we ask to participate in our research. You can find out more about international standards here.