In March we ran the first-ever Iraq Consumer Survey 2020. You can find out more about how we ran the survey here.
One of the most interesting parts of the process was speaking to young Iraqis such as Rezhna and Walid – learning about their attitudes towards being online, finance and shopping. Iraq has one of the fastest growing young populations in the Middle East, with an estimated 57% of people under 25.
Rezhna and Walid’s profiles bring to life some of the information illuminated by the survey data in the main whitepaper, and puts younger Iraqis in the spotlight – so we’d like to introduce you to them here in this blog post.
Rezhna lives in Sulaymaniyah in northern Kurdistan. As a young Iraqi female, she’s helping lead the charge with online shopping and increasing the popularity of Instagram in particular. She’s not very financially curious, relying primarily on cash payments.