Founded in 2018, thinkbank is a British-Iraqi full-service research company. Our British and Iraqi team draws on nearly 20 years of research experience and combines the best of local experience with international expertise, operating to ESOMAR standards. We’re based in Erbil and have teams of researchers on the ground across Iraq, as well as a network of consultants across the Middle East and UK. We’re fluent in Arabic, Kurdish and English.
Accuracy is important to us, it’s the keystone of the research industry. We provide our clients with accurate data and high-quality insights that support and fuel strategic business decisions. We can access the hard-to-reach in Iraq, respecting and working with Iraqi cultural norms so we can effectively recruit representative respondent samples. And our local expertise and network of connections means we can operate across the whole country, including hard-to-reach locations such as Mosul, Kirkuk and disputed territories.
Our clients range from major global brands to leading local brands, including Careem, Viber, Lafarge and Qaiwan Group. We are also the official Research Partner for Iraq Finance Expo 2020.
We work across a diverse range of sectors, including media, telecoms, FMCG, retail, construction and stakeholder research. We provide both qualitative and quantitative research solutions, and our services include brand health, consumer tracking, concept testing, advertisement and campaign evaluation, market entry consultancy, market sizing, and feasibility studies.
We understand brands, and we understand Iraq and the Middle East.