Managing Director and Co-founder
Caroline has lived and worked in Iraq since 2016. She has over 10 years of market research experience with leading agencies including Ipsos, GfK and YouGov. She has served major brands and clients in a range of sectors covering logistics, telecoms, finance, energy, public affairs and strategic communications.
In Iraq Caroline has headed consumer and B2B projects for clients including Lafarge, Careem and Viber, as well as supporting M&E for international government projects. Prior to Iraq, Caroline’s experience has mainly been in London, running international projects for global brands such as Barclays, FedEx, Blackberry and Vodafone, but has also included stints in Egypt and South Sudan.
Caroline is a graduate of King’s College, London. She holds an Advanced Certificate in Social and Market Research and is a member MRS and ESOMAR.
Operations Director and Co-founder
Rebaz is an Iraqi national with over 9 years experience in research in Iraq. He has worked as Head of Sulaymaniyah office at YouGov, Research Director at Hama Advertising, as well as leading on major research projects for Oxfam, IRC and USIP.
In research operations Rebaz has developed strong network of interviewers and moderators across Iraq. He has implemented large-scale quantitative studies in Iraq, including face-to-face representative consumer tracking surveys. He has set up and managed hundreds of focus groups and depth interviews assessing media and brand campaigns, as well as ethnographic studies. Rebaz is an experienced moderator and interviewer, as well as translator, including simultaneous translation.
Rebaz has a Master’s degree in Linguistics from Sheffield University, UK and a BA in English Language and Literature, University of Sulaymaniyah, Iraq.